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House- 9/3, St. – 1, Dist- 601, Al Mansoor, Baghdad, Iraq, Near Hay Drugh Mosque
ABOUT US
Dr. Mustafa Al Hiti Drug Scientific Bureau is a private business. The main business is in Baghdad, Iraq with a supporting office in Amman, Jordan. The business was started in 1997 as a division in Al-Maimana International Trading Group as a supplier of pharmaceutical drugs and medical supplies to Iraqi Ministry of Health (public sector).
Then, In January 1998 the Iraqi Government stated an Act no. “4” dated 1998, defining the function and the requirement of the “Drug Scientific Bureau”. Clause No. 22 of that Act stated that ‘’All foreign pharmaceutical and medical supplies manufacturers companies who opt to supply the Iraqi market, must be represented by a Scientific Bureau in Iraq owned by an Iraqi pharmacist . In June 1999 “Dr. Mustafa Al-Hiti’s Drugs Scientific Bureau” was established.
Pharmaceuticals trading and healthcare products companies and distributors are regarded as an emerging business in the Iraqi market because of the long domination of the Iraqi Ministry of Health upon these basics 1998. The new regulations gave the chance to establish this market. Companies like Al Hiti Bureau in an emerging industry have high latitude in experimenting with different strategic approaches.
The Bureau set up its sales department to provide services to the private sector. This helped the Bureau's customers in: on site ordering of products, delivering orders and collecting revenues. This department has medical reps that organize marketing activities, like seminars, symposiums and other informative conventions; also, they periodically pay visits to pharmacists and specialized doctors to inform and update them about available products and offer samples, flairs and promotional materials.
Al Hiti Bureau positioned itself in the market as a highly trustable, reliable, honest, and a professional business. The manager and the staff pay a great attention to the Bureau’s image and they have highly professional ethics. The Bureau is considered a business- to business marketers.
Iraqi citizens deserve a highly safe and effective pharmaceuticals and health care products.
Our mission is to excel in supplying reliable, high quality pharmaceutical products and medical supplies to MOH, drug wholesalers, doctors and pharmacies to be used by the Iraqi patients and consumers at reasonable prices, hence establishing a valuable long-term relationship.
- Consolidate our leadership position.
- Maintain Average market share in wholesaler and retailer pharmacies.
- Best cost providers with value added.
Iraqi market is a rapidly growing market, Al Hiti Bureau must be ready to employ a strategy predicted on growing faster than the market average, so that it can boost its market share and improve its competitive standing vis-à-vis.
Al Hiti Bureau by developing solid resources capabilities, an appealing business model and a good strategy has a golden opportunity to shape the rules and establish itself as the recognized front- runner.